Tengyang Advertising Co., Ltd., as one of the most professional and influential offline copyright integration and operation service providers in China, has always been committed to building a dual-driven IP operation ecosystem of "Content + Channels" and "Industry + Scenarios". The company possesses extensive experience in IP project operations, a well-established IP project operation team, advanced capabilities in developing IP project business models, and has established a comprehensive IP project operation and management system. The company has deeply expanded into diversified business sectors such as cultural performances, art exhibitions, and themed hotels, forming a comprehensive cultural industry operation platform covering major core cities across the country.
Relying on strong IP project operation experience and mature business model development capabilities, Tengyang continues to focus on three major technological directions: immersive content experience, full-chain IP management and operation, and user interaction and social engagement. The company promotes the deep integration of cultural content and technology, creating a cultural IP portfolio with broad social influence and market value. Its operated projects include numerous national-level and international IPs such as The Voice of China Global Auditions, Miss Universe China Competition, Global Children Model Selection, and the Space Music Festival, continuously leading innovation and upgrading in the cultural industry.
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